23.11.09

Ethics hit the mainstream

Do you remember when 'ethical fashion' was a bit of an oxymoron, like jumbo shrimp or 80's style? When it meant nothing so much as dreadlocks, hemp and rubber Birkenstocks?

With designers like Stella McCartney making vegan accessories, and John Smedley making a range of organic cotton knitwear for Katherine Hammnet, the reputation of ethical fashion has improved considerably in the past few years. Even the occasional high street staple, like American Apparel, with their stance against sweatshops and exploiting third world labour, are showing that ethical can be fabulous.

So it was with a good deal of curiosity and anticipation that I attended Kirsty MacLean's ethical fashion show, Sewing Roots, at Che Camille on Friday night. The group that came together for the show was as diverse as is it was glamourous (in fact, I counted no less than three Bayswater bags in the audience). The audience did not look like a meeting of assorted eco warriors. Ethical is a concept that has entered the mainstream.

The labels represented at the show included recycled paper bead jewellery maker Mzuri Beads; Johari, the clothing brand that invests 100% of its profits back into social development programmes in Kenya; Bibico, the fair trade clothing brand; and fashion upcycler Mia Nisbet. Their wares will be on sale at Che Camille through the rest of the month, until 9 December.

Some photos:

1 comment :

  1. We had a similar show in our local area and some of the accessories and bags that were made our recycled drinks cartons and dried banana fibred were absolutely amazing.

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